Searching for West Coast style

LA interior architect Lyndsay Siegel talks us through West Coast style in 2018 and the challenges of preparing a project for HGTV’s House Hunters

We spoke to LA based interior architect Lyndsay Siegel from The Trade Craft about moving to LA, working on a project with HGTV and her west coast interiors trend predictions for 2018. Lyndsay’s latest project in Silver Lake LA, was featured on HGTV’s House Hunters, includes Buster + Punch hardware. 

How did you get into interior architecture?

It was both organic and unexpected…I worked at MTV as a talent booker for several years in New York where I was essentially matching artists with appropriate shows and opportunities. It’s a surprisingly similar process to being a renovator and designer. I choose the right sub for the construction or design element that best fits their specialty or trade. After working for a giant company like MTV, I wanted greater flexibility and control in my career as well as also wanting to flex my creativity even more. After moving to Los Angeles in 2009, I embarked on my first large scale renovation project and I immediately knew that I’d found my calling. 

What was the brief for this project?

My clients hired me to assist in a complete interior and exterior renovation of their Silver Lake, Los Angeles home. Being their “second pair of eyes” was my primary role throughout the project.  Prior to our first consultation meeting, I had no idea that we might be on HGTV’s House Hunters Renovation. I only learned about it after meeting with my clients a handful of times. After it was confirmed that we’d appear on the show, we set about remodeling the property while filming the entire renovation process for camera!

What were the biggest challenges?

Timing the construction timeline – which already comes with obstacles – with what was needed for HGTV. 

Did the location of the house influence the interior architectural design?

Definitely! It was a major factor in our decisions. Being so far from the beach and in the heart of the “concrete jungle”, we intentionally aimed for a brighter, breezier, coastal vibe. Also, the house was small so I wanted to use crisper, more natural colors that would give the illusion of expansion. 

What are your trend predictions for West Coast style in 2018? 

I believe that West coast trends are pointing towards “earthier” textures and colors. For instance, stone floors, fences made of sticks or piled rocks, live edge countertops, natural metals (bronze, copper, etc).  Really pushing the juxtaposition between repurposed and industrial materials alongside modern furniture and decor. Neutrals and whites: minimalism with pops of color and shine.

How does West Coast style differ from the rest of the US? 

There’s a lot of design overlap throughout the US, however, west coast design tends to feel lighter and brighter – not as dark and moody as the rest of the country. I think that’s because the west coast gets more light year round which allows for even greater flexibility of color palettes.